Case Study: Using Original Artwork for Custom Wall Vinyl & Advertising

I worked with a creative agency a few years ago to create an original piece of artwork for Verity Credit Union's branding campaign. It was amazing how one piece of artwork could be utilized in so many ways and I thought featuring this as a case study would be helpful for other clients. Verity Credit Union wanted a piece that spoke to Truth and what came to my mind was lady justice holding the scales of truth and justice along in the foreground with my abstracted background popping blues & oranges.

This image was used in a variety of ways throughout the campaign through bus wraps, billboards, interior wall vinyls at local branches, backdrops, digital ads and much more. Below are examples of the many ways my art was featured in their campaign.